Xiaomi
Media Relations BIC Coverage
Client: Xiaomi
Event Name: Mi CC9 Pro Launch Event in Beijing
Event Name: Mi CC9 Pro Launch Event in Beijing
Background
Global technology leader Xiaomi launched Mi CC9 Pro in Beijing in November 2019. A media trip was arranged for Hong Kong journalists to join the CC9 press launch event.
What we did
Across Asia communications expert provided on-site support during the Mi CC9 Pro press launch event. Our team arranged the announced product seeding right after the press event so media can immediately try the photography capability of the phone and publish detailed product review within a short period of time.
Besides, an one-on-one interview with Hong Kong Economic Times has been arranged for Wang Xiang, the CEO of Xiaomi which provided a more all-rounded and in-depth story angle for audience to know about the brand.
Results
12 HK Tier 1 consumer tech media publication attended the event (E.g. e-zone, Hong Kong Economic Times and PC Market).
Generated 100+ coverage highlighted CC9 Pro launch. On the other hand, The launch event provided an opportunity for Xiaomi’s spokespersons to educate Hong Kong media on the latest technology of Xiaomi and foster media relations.
