Event Name: Mi CC9 Pro Launch Event in Beijing
What we did
Besides, an one-on-one interview with Hong Kong Economic Times has been arranged for Wang Xiang, the CEO of Xiaomi which provided a more all-rounded and in-depth story angle for audience to know about the brand.
Generated 100+ coverage highlighted CC9 Pro launch. On the other hand, The launch event provided an opportunity for Xiaomi’s spokespersons to educate Hong Kong media on the latest technology of Xiaomi and foster media relations.