Project: 360 Butterfly Care Campaign
How PR involves?
2. Contact different primary schools for interview and set up the execution flow
3. Identify appropriate celebrity (Yumiko, Rubberband and Supergirls) for event and PR materials exposure
4. Well use of social media and bloggers to share and participate in social activities, Giving strategic advise on buying media and negotiate for organic media in a roll.
Digitally engaging top reach and quality bloggers by reaching over 380K followers.