Design Trust Futures Studio
Social Media Campaign
Client: Design Trust
Media: Instagram & Facebook Feed
Media: Instagram & Facebook Feed
Background
The concept of stressing the values of design in HK’s public micro-parks is pioneer in Hong Kong. Design Trust Future Studio (DTFS), an initiative of the Hong Kong Ambassadors of Design, recently launched #AddYourMicroPark, an ongoing user-friendly online platform of micro‐park case studies and design inspirations by engaging different communities in Hong Kong.
Objectives
We were tasked to create content in multi-channels and drive entries to the digital public generated archieve through content creation in multi-channels, traditional, online media and influencers and strengthen the association between DTFS and the community.
The Solution
Being the stakeholders in consuming public facilities, we engaged families, photographers, designers and urbanizers to kick start the campaign. We positioned this campaign as an innovative platform to
proactively cultivate social responsibility and contribute ideas for future micro‐parks in urban planning. The influencers shared their favourite micro-parks designs and facilities through photos and hashtags. We produced creative contents (videos and photos) in social media platform. The results are amplified through strategic paid media efforts.
proactively cultivate social responsibility and contribute ideas for future micro‐parks in urban planning. The influencers shared their favourite micro-parks designs and facilities through photos and hashtags. We produced creative contents (videos and photos) in social media platform. The results are amplified through strategic paid media efforts.
Key Results
DTFS recorded 500+ entries exceeding the KPI. The campaign yielded 25+ hits across traditional, online and social media.
