Jabra Swarovski Edition Promotion

KOL Management

Client: Jabra
Media: Instagram & Facebook Feed, Personal Blogs

Background

Jabra launched Swarovski version Elite Active 65t earphone (limited edition) in May 2019. The product was debuted on the e-commerce channel of Lane Crawford (one of the top tier departmental store in Hong Kong). Moreover, the product was positioned as a trendy fashion accessories for consumers.

What we did

Besides lineup a shooting session for placing the product on the e-channel, we also offered product trial for selected KOLs to raise awareness on the product sales among fashion chasers, as well as media alert to inform lifestyle and technology media.

Results

Jabra earned media attention on their first collaboration with Swarovski and the sales campaign at Lane Crawford (and popup counter operated partly during the campaign), the limited edition units were sold out during campaign as expected.