Client: Department of English, The Hang Seng University of Hong Kong
Media: Instagram & Facebook Feed

Department of English, The Hang Seng University of Hong Kong wanted to increase their awareness and promote their academic program through social media campaign. Understanding the newly recognized university may not be the first choice among its local peers (there are ten universities in Hong Kong already). The Department targeted to reach local DSE students around the time they received public exam results and encourage young generation to consider this young program.

We planned and created a video to portrait the colorful school life of the HSU English Programme student and the study environment around them, also fun and interactive content on Instagram to increase awareness and engagement to the posts.