Client: Jabra
Event Name: Jabra Elite Active 65t Press Launch

Jabra planned to launch their upgraded version of Elite 65t which don’t have much difference compared with its previous version which will highly reduced media attention.

Rather than focus on product features itself, we fully leverage the World Cup atmosphere and themed the event with World Cup, where models represented the quarter final team and initiated a mini-Jabra World Cup with attending media using Elite Active 65t.

Not to mention media enjoyed the theme, they also have chance to understand & experience how Jabra products adapt to different scenario and bring difference, which helped generated 60+ coverages, not only featuring product itself, also how the product fits different scenario.