Xiaomi, the global internet company, has appointed Across Asia Communications as its PR agency for Hong Kong market. Under the agreement, the agency will be responsible to handle the company’s marketing and product promotion in the local market.
Established in 2015, Across Asia Communications is aligned around a powerful matrix of practices (i.e. technology, consumer marketing, corporate and investor communications), and enhances the ability to address communications challenges through deep industry expertise with the fullest understanding of the issues each client faces every day. Across Asia Communications goes beyond traditional PR agency’s coverage-oriented approach, but offers outstanding insights and creativity, which fits the needs of the brand communications nowadays.
Damon Kwok, Co-Founder of Across Asia Communications, said: “We are thrilled to partner with Xiaomi. The appointment is a strong testimonial to our expertise and understanding of the Hong Kong market. We shall make good use of our experiences across consumer, technology and corporate communications to serve Xiaomi and its growing business in Hong Kong.”
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform.
小米委任Across Asia Communications為其香港公關代表
國際互聯網公司小米委任 Across Asia Communications 為其香港市場公關。根據協議，公關公司將負責小米在本港銷售業務及產品公關傳訊的工作。
Across Asia Communications 於2015年創辦，匯聚科技、消費者營銷、企業及投資者傳訊等專長，並以深厚行業經驗和對客戶每天面對種種挑戰的透徹理解提供更有效的公關服務。Across Asia Communications 超越傳統公關公司不斷追求報導數量的經營方式，憑藉獨到見解和創意，迎合今時今日品牌傳訊的需要。
Across Asia Communications 聯合創辦人郭肇麟先生表示：「本公司為能與小米攜手合作深感興奮。這次合作亦反映客戶充分肯定我們的專業及對香港市場的深入了解。我們將利用自身對消費者、科技及企業傳訊領域的經驗為小米及其在香港不斷發展的業務提供服務。」